Saas Chapters, Episode 1: How Farmlogics Uses Agritech to Help Farmers Reduce Costs and Increase Profit

In this episode of Saas Chapters, we sit down with Arun Suresh, CEO of Farmlogics, who shares the company’s journey from its early challenges to building FlowForms, a low-code application platform. From tackling on-ground data collection to simplifying subscription management and billing with Saaslogic, discover how the team is empowering agribusinesses to scale smarter and operate more efficiently.

Q. What is Farmlogics?

Arun: Farmlogics is an agritech software company focused on bringing technology into farming and the food supply chain. For the past decade, we have been building customizable solutions that improve productivity and profitability. We aim to create transparency and efficiency for every stakeholder, from growers to aggregators, retailers, and finally to the end consumer.

Q. How did Farmlogics begin? What sparked the idea?

Arun: The company officially started in 2016, but the idea was formed earlier when my co-founders and I were working for a company that built ERP solutions for plantations. At that time, we captured field data on paper, brought it back to the office, and manually re-entered it, often from locations hundreds of kilometers away. As a result, data entered the system only after several weeks had passed. We knew there had to be a better way. This realization led to the creation of Farmlogics: a cloud-based platform with mobile tools that work offline, eliminating delays and improving the entire workflow.

Q. So, was offline capability a core requirement from the beginning?

Arun: Yes, mainly due to infrastructure issues. Many farms are in remote regions without stable connectivity. The field officers collect data, save it offline, and sync it whenever they reach a place with the internet. This feature was essential for adoption.

Q. In your ten-year journey, what challenges stood out the most?

Arun: Like any startup, we have experienced our share of ups and downs over the past decade. In the early stages, we worked with a few large clients, but the agriculture sector itself posed a unique challenge; every business required an entirely different solution. This meant we had to build highly customized systems for each new customer, which increased development costs. At the same time, agriculture is a high-risk industry with limited budgets allocated for technology. We soon realized that to scale effectively, we needed a more robust and flexible approach. This led to the creation of FlowForms, a low-code platform designed for building enterprise-level applications.

Q. What exactly is FlowForms?

Arun: FlowForms is a low-code platform specifically designed for building enterprise-level applications. Despite its broad capabilities and its ability to develop solutions for any industry, we specialize in agriculture. For that reason, we currently focus on building agriculture-focused solutions, even though the platform itself is not limited to that space.

Q. Can you share a real-world example of how FlowForms is used?

Arun: FlowForms can be used for a wide range of requirements, from simple field-level data capture to building full-scale enterprise ERPs. One interesting example is a project we completed for a bamboo plantation in the Philippines. They were using ArcGIS for field mapping and QuickBooks for accounting, but they needed a unified management dashboard as well as additional modules that their existing tools didn’t cover. We built their inventory, assets, and HR modules using FlowForms, integrated their existing systems, and delivered a consolidated top-level dashboard without requiring them to replace the software they were already familiar with. This made the solution both seamless and highly cost-effective.

Q. How flexible is FlowForms when clients need custom workflows?

Arun: In terms of customization, FlowForms is as flexible as an Excel sheet; you can build almost anything you need. Beyond the desktop application, it also comes with built-in Android and iOS apps, all of which work seamlessly across platforms. Users can capture data in the field and sync automatically once a network becomes available.

Q. Did adoption of FlowForms create new challenges?

Arun: FlowForms was developed three to four years ago, and like any evolving product, it continues to improve. We continuously enhance the platform and add new features. As with most solutions, we started with a POC, then moved to an MVP, and along the way, we identified and resolved several issues. Another challenge emerged as our customer base grew significantly, especially with clients from multiple countries. Subscription management quickly became a major concern with different currencies, different billing models, and varying levels of customization, making it difficult to manage internally. We realized that building our own subscription system would divert our focus away from product development. That’s when we began evaluating third-party solutions and eventually discovered Saaslogic, a subscription management tool that met our needs effectively.

Q. With so many new clients coming in, especially from different countries, did you face challenges like currency management or multi-currency billing?

Arun: Yes, absolutely. As our international customer base grew, currency management became a major challenge. Another complexity was that FlowForms is extremely flexible, and our clients expected the same level of flexibility in pricing. We don’t follow a standard subscription model-some customers are billed per farmer, others per bird in the case of poultry solutions, and so on. Serving the agriculture industry requires this level of customization, but it has made subscription management increasingly difficult. As we scaled, it became a significant headache. That’s when we began looking for a platform that could meet our unique requirements, and that’s how we found Saaslogic.

Q. What impact did Saaslogic have on your operations?

Arun: Adopting Saaslogic completely removed the burden of managing subscriptions manually. The platform handles the entire subscription lifecycle, supports the high level of flexibility we require, and makes it easy to create new plans even when our pricing models are complex. Its reporting and dashboard capabilities give us clear visibility into business performance across different countries, which has been extremely valuable. Since our requirements were unique, we worked closely with the Saaslogic engineering team for two to three months to tailor the platform to our workflow. They were highly responsive and accommodated most of our requests, making the integration seamless.

Q. Where does Farmlogics stand today, and what opportunities are you exploring next?

Arun: We are in a strong growth phase. Earlier, we focused heavily on international clients due to higher margins, but we now see significant potential in India. The market is large and dynamic, so we are refining our approach to serve Indian agribusinesses more effectively. Although margins in India are comparatively lower, the scale and long-term potential are enormous. We are realigning our business strategy to strengthen our presence in the Indian market, and that remains our operational focus now.

Conclusion

Farmlogics’ journey shows how technology can transform even the most traditional industries. From solving the challenges of remote data collection to building FlowForms and adopting Saaslogic for smarter subscription management, the company continues to innovate with purpose. As it strengthens its presence in India and expands globally, Farmlogics is proving that agritech solutions can be both scalable and deeply impactful. Their story is a reminder that when technology meets domain expertise, entire value chains can be reshaped for the better.

FAQs

Q1. Why is subscription management important in Agritech?

Agritech businesses often serve different types of users with unique pricing needs. An ideal subscription management system automates billing, reduces manual errors, and supports custom pricing, making operations smoother and more reliable.

Q2. How does flexible subscription billing help Agritech business?

Subscription billing software provides flexible plans. This allows the customers to pay based on their actual usage. Moreover, this transparency increases customer retention and helps Agritech companies generate predictable, recurring revenue.

Q3. How can a subscription management tool support global expansion in Agritech?

It manages multi-currency billing, localized tax rules, and custom plans automatically. This makes international operations simple. It also helps Agritech teams focus on product growth instead of managing complex billing processes.

Q4. Which is the most effective subscription management software for Agritech businesses?

A. The most effective subscription management software for an Agritech business depends on the difficulty in scaling and billing. For small enterprises with complexity in billing, subscription management software by Saaslogic can be one of the best options. It helps businesses provide customized subscription experiences to their customers.